video marketing

7 Video Marketing Myths You Need to Stop Believing Right Away

Video marketing is the use of video content to promote your product, service, or brand as a whole. This can include creating and sharing promotional videos on social media, using videos in advertising campaigns, and incorporating videos into your website or blog content.

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creating instagram marketing strategy

How to Create a Powerful Instagram Marketing Strategy for 2023

Instagram is still one of the hottest and most engaging social media platforms. That’s not going to change in 2023, and brands will still be competing for user attention and screen time. As every Instagram marketing strategy needs updating every now and then, the beginning of the year is usually the best time to do […]

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a/b testing on social media

7 A/B Testing Ideas for your Social Media Campaigns

A/B testing is not a new term. The first A/B test was performed over 300 years ago. James Lind conducted a clinical trial in 1747 to show that lemons and oranges are cures for scurvy.  Skipping a few years, Google used A/B testing to see which shade of blue was suitable for their ad campaign. […]

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